How we work

A process built on transparency and measurable outcomes

Every project at Web Ranko follows the same structured approach: understand your situation thoroughly, build a plan around your specific goals, implement it with senior specialists and measure everything. No guesswork. No handoffs to juniors. No surprises.

Senior specialist leads every stage of the work

You see exactly what we are doing and why, every month

No lock-in contracts and no minimum term

Fixed-price quotes on project-based work

At a glance

Discovery and audit Week 1

Strategy and roadmap Week 1 to 2

Implementation Week 2 onward

Reporting and iteration Monthly, ongoing

48hr First response to your enquiry

Week 1 Full audit and discovery complete

1 day Max response time to any message

Monthly Senior-reviewed performance reports

The process in detail

What happens from your first message to ongoing growth

This is how every engagement works, whether you are starting an SEO retainer, commissioning a new WordPress build or requesting a one-off technical audit.

Week 1

Discovery and audit

Before we recommend anything, we take the time to understand your business properly. Most agencies skip this part. We think it is the most important part. We look at your current organic performance, your competitors, your technical setup and the commercial goals you are trying to achieve. For SEO projects, this includes a full technical crawl using Screaming Frog and a deep review of your Google Search Console data. For website projects, this means reviewing your existing site architecture, your current rankings and your customer journey.

Why we do it this way

Because strategy without understanding is just guesswork. The quality of our discovery phase is why our recommendations are specific to your business rather than generic advice we give everyone.

What you receive

Deliverables from this stage

Everything produced in this stage is written, structured and shared with you directly via your dedicated project folder.

Written discovery summary document

Full technical SEO audit report

Competitor landscape analysis

Current performance benchmarks

List of clarifying questions and assumptions

Week 1 to 2

Strategy and roadmap

Based on the discovery phase, we build a prioritised roadmap of exactly what we are going to do, in what order and why. Every item on the roadmap is connected to a specific business outcome, whether that is more organic traffic, better conversion rates or improved local visibility. For SEO retainers, this roadmap covers the first 90 days in detail and outlines a 12-month direction. For project work, it is a fixed-scope plan with milestones, timelines and a clear deliverables list. You get to review and approve the roadmap before any implementation begins.

Why we do it this way

Because you should know exactly what you are paying for and what it is designed to achieve. We have never started implementation without your sign-off on the plan.

What you receive

Deliverables from this stage

Everything produced in this stage is written, structured and shared with you directly via your dedicated project folder.

Prioritised 90-day action roadmap

Keyword strategy and opportunity sizing

Resource and timeline plan

Success metrics and KPI definitions

Written approval checkpoint before implementation

Week 2 onward

Implementation by senior specialists

This is where the work happens. A senior specialist implements every item on your roadmap directly. For SEO projects, that means on-page optimisation, technical fixes, content creation and link acquisition. For WordPress projects, it means development, quality assurance and pre-launch testing. We do not hand your project to a junior and check in weekly. The person who presented your strategy is the person doing the work. For larger projects with multiple specialists, every contributor is senior level and the lead specialist remains your primary point of contact throughout.

Why we do it this way

Because implementation quality determines results. The best strategy in the world does not help if the execution is poor or inconsistent.

What you receive

Deliverables from this stage

Everything produced in this stage is written, structured and shared with you directly via your dedicated project folder.

On-page and technical SEO implementation

Content production and optimisation

Link acquisition and digital PR outreach

WordPress development and testing

Weekly progress update during active implementation

Monthly, ongoing

Reporting and continuous improvement

Every month, you receive a clear written report that connects our activities to your business outcomes. We measure what matters: organic traffic trends, keyword ranking movements, lead volume from organic search and revenue attribution where your analytics setup allows it. We also include a plain-English commentary explaining what worked, what we are testing and what is planned for the coming month. After three to four months, most clients begin to see compound growth as the cumulative effect of consistent, strategic work takes hold. At the six-month mark, we conduct a full strategy review to assess progress against your original goals and refine the roadmap for the next period.

Why we do it this way

Because you should always know what your investment is producing. Reports that measure activity rather than outcomes are not useful to anyone.

What you receive

Deliverables from this stage

Everything produced in this stage is written, structured and shared with you directly via your dedicated project folder.

Monthly Looker Studio performance report

Plain-English commentary and interpretation

Next month plan with rationale

Six-month strategy review

Quarterly call with your lead specialist

The honest difference

What you will never experience working with us

We are deliberate about the things we refuse to do. These are not just marketing claims. They are the practices we see damage client relationships at other agencies, and we have built our process specifically to avoid them.

A junior running your account without your knowledge

Vanity metric reports with no connection to your revenue

Strategy that is identical to what we give every other client

Being passed between account managers every few months

Recommendations that benefit our retainer size more than your business

Silence when something is not working

What you will always get instead

A named senior specialist with direct contact details who you can reach any time

Monthly reports that connect your investment to leads, traffic and revenue

A strategy built specifically around your business, market and competitive situation

Continuity of the specialist relationship throughout your engagement with us

Recommendations based on what will genuinely grow your business

Proactive communication when something needs your attention or input

Common questions

Questions about how we work

We get a lot of questions about our process before clients decide to work with us. Here are the most common ones answered directly.

Ask us anything

How quickly do you start after we agree to work together?

Discovery begins within three business days of receiving your signed agreement. For urgent projects, we can often begin sooner. We will confirm the exact start date and initial milestones during our onboarding call.

Who will actually be working on my project?

You will be told the name and background of your lead specialist before you sign anything. That person leads your project from start to finish. If your project requires more than one specialist, you will be introduced to each contributor and their role will be clearly explained.

How do you communicate with clients during a project?

We use email as the primary channel with a dedicated project thread so nothing gets lost. For longer engagements, we set up a shared folder for all documents and reports. We are also available by phone or video call and respond to all messages within one business day.

What happens if I want to pause or stop the engagement?

For monthly retainers, you give us 30 days notice and that is it. There are no cancellation fees and no penalties. For fixed-price projects, payment is tied to milestones, so you only pay for work completed and approved. We will always ensure a clean handover.

How long before I see results from an SEO retainer?

This depends on your starting position, your market competitiveness and the specific work involved. Most clients see measurable improvement in crawl coverage and keyword rankings within six to eight weeks. Significant traffic and lead growth typically becomes visible at the three to six month mark. We set clear expectations at the strategy stage and we do not overpromise.

Do you work with businesses outside London?

Yes. Our team is London-based but we work with clients across the UK and internationally. The majority of our work is delivered remotely and we have worked successfully with clients from Edinburgh to Exeter. We travel for in-person workshops on larger projects where it is genuinely useful.

Start the process

Ready to see what this looks like for your business?

The first step is a free 30-minute consultation with a senior specialist. We will review your current situation, tell you honestly what we think is achievable and outline what a project with us would look like. No obligation and no sales pressure.

Book your free consultation See our results

What happens in your free consultation

Delivered by a senior specialist, not a sales person. Takes around 30 minutes.

Review of your current organic performance and quick wins

Honest assessment of your competitive landscape

A realistic picture of what growth is achievable and over what timeframe

An outline of what a project with us would involve and cost

Your questions answered by someone who actually does the work

Get started today